Stop Guessing Who Wants to Transact. Call the Ready Leads First.
Our predictive AI analyzes real-time MLS browsing behavior, email engagement, and search activity to score leads from Cold to Hot.
MooseCRM tracks repeat listing visits, price-range increases, and mortgage calculation clicks to assign real-time hotness scores (0-100).
Why Top Agents Choose MooseCRM for Lead Scoring
Without MooseCRM
Agents waste countless hours calling disengaged contacts while active buyers slipping through the cracks go buy with someone else.
With Lead Scoring
MooseCRM tracks repeat listing visits, price-range increases, and mortgage calculation clicks to assign real-time hotness scores (0-100).
Engineered specifically for how Realtors work
Every detail is designed to give you back hours of your week and increase your closing percentage.
Behavioral Intent Signals
Tracks key readiness indicators: multiple views of the same property, viewing floor plans, calculating monthly payments, or saving listings.
Morning "Call First" Priority Queue
Your daily action dashboard places your highest-scoring opportunities at the top, along with a summary of why they scored high.
Dormant Lead Wake-Up Alert
When a lead from 6 months ago suddenly logs back onto your website to view 4 detached homes, you get an immediate priority alert.
Frequently Asked Questions
Everything you need to know about AI Lead Scoring
Q:How is the score calculated?
The score is a weighted combination of recency, frequency of website visits, MLS photo browsing depth, email opens, and form submissions.
Q:Does the lead know they are being scored?
No. The lead score is strictly an internal productivity tool for you and your team inside MooseCRM.
Q:Can I set custom score thresholds for alerts?
Yes! You can configure notifications to trigger only when a lead exceeds a score of 80 or makes 3+ visits in 24 hours.
Explore Other MooseCRM Features
High-converting personal websites with live MLS search
Turn interest into real opportunities
Capture, organize and nurture open house leads
Find, engage and win more listings
Keep everything organized in one place
Personalized, timely and consistent follow-up
Start using AI Lead Scoring today.
Get started on MooseCRM's Free Plan with no credit card required. Upgrade or add team users anytime.